Kazakhstan and Uzbekistan
Business, investment, legal and technology stories for national and specialist audiences. Potential targets include Kursiv and Forbes Kazakhstan, and Spot and Kapital.uz in Uzbekistan.
PR & publications
International PR for law firms, businesses and startups
We prepare expert articles, media comments and company announcements, and pitch them to relevant business, legal, technology and industry publications. Our work covers international markets, including Kazakhstan, Uzbekistan, Germany, the United States and Russia.
What PR should do
Put the right expertise in front of the right audience
For a law firm, visibility is most useful when it reinforces a specific practice, partner or market position. A corporate lawyer, tax adviser and IP specialist should not be pitched to the same publications in the same way.
We match the topic and expert to the audience, then shape the material for the editorial format — whether that means a fast comment, a contributed article, a market note or a specialist publication.
International media outreach
Choose the market and the audience
We shape the story around the country, sector and readers you want to reach. We support individual announcements and ongoing PR programmes, including startup pitching.
Germany
Expert commentary, market-entry stories and startup announcements for German business and sector media. For relevant startup stories, potential targets include deutsche-startups.de and Gründerszene.
United States
Company news, founder expertise and technology stories for US business and specialist audiences. For a relevant startup announcement, the target list may include TechCrunch alongside sector publications.
These are examples of potential editorial targets, not a list of secured placements or media partners. We agree the actual shortlist after reviewing the story, language and market.
Startup PR
Pitching a company, product or founder
We have pitched startups as part of our PR work. We can develop a story around a launch, product development, expansion or founder expertise, prepare the supporting material and approach relevant journalists.
The scope can include a press release, founder background, company facts, tailored pitches, follow-ups and coordination of interview requests. The target market and news value determine the media approach.
For Chinese and Arab companies and agencies
PR and media publications in Russia
Launching a game, announcing a factory project or introducing your business to the Russian market? We work with Chinese and Arab companies and their agencies to prepare the story, approach relevant media and coordinate publications in Russia.
Companies and agencies from China and Arab markets regularly approach us for local PR support. We have an established network of contacts across Russian business and industry media, helping us identify relevant outlets for each announcement and audience.
Games and technology
Game launches and product news
Russian-language press materials, story adaptation and outreach to gaming, technology and relevant business publications.
Industry and investment
Factories and manufacturing projects
Communications around factory construction, investments and project milestones for business, industrial, construction and regional media.
Direct or agency-led projects
Your local PR delivery partner
Work with us directly or through your agency. We coordinate Russian-language content, media approaches, editorial questions, approvals and publication reporting within the agreed brief.
Project example
WeBridge Consulting: 20 press releases
We provided PR support through WeBridge Consulting for its Chinese clients, including announcements about manufacturing and factory construction projects, and game launches in Russia.
Our work: preparation of release texts, adaptation for Russian audiences, media outreach and distribution coordination. The project covered 20 press releases delivered as a complete service.
From your brief to publication coordination
Send the announcement, target audience, desired timing and any priority outlets. We propose the media approach, prepare or adapt the material, contact the relevant editorial teams and coordinate agreed placements. For agency projects, we agree how approvals and reporting fit into your client workflow.
Editorial coverage and paid placements
We can coordinate editorial outreach and separately agreed paid publication opportunities. Editors decide whether to use an editorial story; paid placements depend on the outlet’s acceptance, available formats and confirmed budget. Our proposal distinguishes agency work from any publisher fees.
Media landscape
Business, legal and industry media require different angles
We select publications by audience, country and topic, then adapt the material to the outlet’s editorial format.
Business media
For issues with a wider commercial impact
M&A, tax, sanctions, disputes, regulation, real estate, investment, technology, risk and market developments that matter beyond the legal profession.
Legal media
For the legal market and in-house audience
Law-firm strategy, disputes, partner moves, major cases, regulation, legal-market trends and expert commentary aimed at lawyers and legal teams.
Industry & specialist media
For narrow expertise and sector credibility
Tax, IP, finance, construction, real estate, energy, technology and other specialist markets where a highly targeted audience can be more valuable than mass reach.
Formats
Different media opportunities need different material
01Media comments
Fast expert responses to current news, court decisions, regulation and business developments.
02Articles & columns
Longer expert pieces built around a clear issue, argument and practical value for readers.
03Firm & partner news
Rankings, appointments, transactions, launches and developments packaged for relevant media and audiences.
04Market commentary
Cross-border or sector observations that position a lawyer or team around a market they know well.
What we do
PR support from topic selection to editorial submission
01
Topic and media selection
We identify the most relevant angle, audience and type of publication for the expert and practice.
02
Media comments
We help turn a lawyer's position into a concise, timely response that works for a journalist.
03
Article development
Topic, structure, interview, drafting, editing and adaptation to the target publication.
04
Editorial outreach
Pitching and submission support where the publication accepts contributed material or expert comment.
05
Reuse after publication
We help turn published material into website content, LinkedIn posts, newsletters, ranking evidence and other client-facing assets.
Process
How the work usually runs
01Expertise & objective
Define the practice, partner, market and business objective behind the PR activity.
02Editorial angle
Choose a topic that is relevant to the target audience rather than simply promotional.
03Draft & edit
Collect the legal position and turn it into a clear media-ready format.
04Pitch & reuse
Submit to the appropriate outlet and use the resulting material across other channels where relevant.