Chambers and Partners
Practice and lawyer submissions across regional and global guides.
International marketing agency
Marketing for law firms and professional services
Smartiee is an international marketing agency based in Munich, Germany. We help law firms and professional services businesses reach clients through PR, legal rankings, websites and multilingual content across Europe, Asia and the United States.
Our services
Legal rankings
Strategy, submissions, matter descriptions, partner profiles and referee coordination.
PR and publications
Expert comments, articles, firm news and editorial outreach in legal, business and industry media.
Websites
Structure, content, design direction and development for firms that need a clearer international presence.
AI visibility
Improving output in popular AI platforms
Legal rankings
Rankings we prepare submissions for
From choosing the right guide to writing case highlights and coordinating referees. We help your firm present its experience clearly to researchers.
The Legal 500
Practice submissions, work highlights and client referee information.
IFLR1000
Financial and corporate law, transactions and project development.
ITR World Tax
Tax practices, significant matters and team expertise.
IP STARS
Intellectual property practices and specialist lawyers.
Benchmark Litigation
Disputes practices, litigation experience and individual litigators.
Website development
Websites built around your firm's needs
We design and build business websites, service landing pages and multilingual sites. The platform depends on your content, functionality and who will maintain it.
We can also prepare the copy, set up SEO foundations and provide ongoing website support.
Website development
WordPress
Content-rich websites, multilingual pages and regular publishing.
Tilda
Landing pages and business websites your team can update.
Squarespace
Compact professional websites with straightforward content management.
Custom HTML and CSS
Tailored pages and components for specific design and functionality needs.
Selected client projects
View case studiesUzbekistan
LOYAL Legal Advisory
Website, content and PR
A website in five languages, supported by articles, external profiles and ongoing communications.
The client reported new enquiries following the website launch.
Website developmentUnited States and China
WeBridge Consulting
PR in Russia
PR support for the agency's Chinese clients, covering games and factory development announcements.
Preparation, adaptation and media outreach for 20 press releases.
PR and publicationsGeorgia
Just Advisors
International legal rankings
Support with preparing the firm's submissions to international legal directories.
Submission work focused on presenting the firm's practice experience to researchers.
Legal ranking supportOur story
Our history
Founded in Moscow in 2017, Smartiee now works from Munich with clients and partners across Europe, Asia and the United States.
- 2017
Founded in Moscow
Founded in Moscow, helping law firms with positioning, PR, websites and legal rankings.
- 2019
Legal market research
Our legal-services benchmarking research brought together corporate counsel, law firms and specialist media.
- 2020 onwards
Georgia, UK, China and USA
International work expanded to Georgia and the UK, followed by projects for Chinese and US clients.
- 2023
Relocation sector
Ongoing marketing support for First Solution Consulting Group and its European relocation services.
- Today
Germany and Uzbekistan
Our Munich base supports work across markets, including website, content and PR projects for clients in Uzbekistan.
Smartiee event at CMS
Smartiee also organised a legal-industry event at international law firm CMS, bringing our work beyond individual client projects.
Client feedback
“The Smartiee team helped me with PR support for one client from China. Kseniia Udovitskaia is a positive, energetic person, and I enjoyed working with the team.”
Chris ChenFounder, WeBridge Consulting, New York
“The team stands out for professionalism, reliability and a strong understanding of the specific needs of law firms and professional-services companies. I highly recommend them.”
Yuri LorenzFounder, MaxWapp, Germany
“The company created a website for us in five languages, including English, Mandarin Chinese, Uzbek, Russian, and Turkish. Since the launch, we have already received enquiries from several new prospective clients. The team also supports us with content creation and PR activities worldwide, as well as strategic consulting.”
Ravshan MardievManaging Partner, LOYAL Legal Advisory, Uzbekistan
We work with
Law firms and attorneys
Marketing support for firms working across corporate, tax, disputes, employment, IP, private client, regulatory and other specialist practices.
Boutique law firms
International and cross-border practices
New firms building market visibility
B2B and advisory businesses
For expert-led companies where clients buy trust, technical knowledge and the ability to solve complex problems.
Consulting and professional services
Technology and implementation businesses
International market-entry projects
Our credentials
Legal-market experience since 2017
Onestop shop for web, digital and content
International and multilingual projects
40+ clients in 10 geographies
How we work
01
Understand the problem
Market, audience, services, competitors and what should be achieved.
02
Shape the message
Positioning, structure, proof points and the right content priorities.
03
Build and publish
Website, rankings, PR, content, campaigns or automation. depending on the task.
04
Improve what works
Analytics, follow-up, updates and ongoing visibility instead of a one-off launch.
Tools we work with
WebsitesCustom HTML/CSS for WordPress, Squarespace, Wix.
CRM & automationGohighlevel and lightweight workflow automation.
AnalyticsGA4, Google Tag Manager, Search Console and conversion tracking.
Content & deliverySEO workflows, multilingual content, newsletters and structured publishing systems.
Resources
Latest from Smartiee
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